Aug 25, 2021
This week, Libby is joined by Zach Giglio. Zach and his wife Emma have had the fortunate experience of traveling and living around the world and have seen the positive impacts that human connections have made on their lives and the lives of the people around them. Now, with more than 15 years of combined experience, work to facilitate those human connections for organizations through their expertise in communications and marketing through their company, Giglio Communications and Marketing (GCM). Libby and Zach spend their time chatting about creating a brand story and identity that aligns with your values, personality, and more.
They share in:
- What it means to “do good and do well”
- Where Zach sees gaps or disconnects within the communication space
- Organizational identity
- Being thoughtful with how you integrate products and services as a business owner
- How to find your own brand identity
- The importance and difference between personal brand identity and business brand identity
- Storytelling
- Difference in communication between men and women
- And much more!
For their clients, GCM crafts and executes comprehensive communications and marketing strategies, including crisis communications, manages companies’ social media accounts and runs messaging and business identity workshops.
Connect with Zach: