Jan 27, 2021
Libby is joined in the lab by
expansive business strategist, Perry Marshall. Perry’s journey
began when he got laid off from his job as an engineer. While his
wife was three months pregnant with their first child, he decided
to take a job in sales with the thought that it would be easy. It
proved to be a vicious trip through the school of hard knocks. Cold
calling, knocking on doors, skinny commission checks, and badgering
people who didn’t want to see him. Two years later Perry discovered
the art and science of Direct Marketing. Once he learned to
position himself as an expert he never had to beg again. Perry has
guided clients like FanDuel and InfusionSoft from startup to
hundreds of millions of dollars and his firm has helped tens of
thousands of small companies become big companies by applying
advanced 80/20 to online advertising.
Libby & Perry discuss:
- Direct Marketing (how it’s changed and how it’s stayed the same over the last 30 years)
- Perry’s seven steps to excelling by way of eliminating
- Why the moat is more important than the castle
- What it means to earn $1000/hour at least one hour per day
- A unique way to think about time when it comes to business
- How a roofing company managed to get 300 reviews and 4.8 star average review
- Why entrepreneurs need to be just as intensely stimulated and engaged in their recreational time as their working time
Perry has consulted in over 300 industries, has a degree in electrical engineering, and lives in Chicago.
Connect with Perry:
https://www.facebook.com/perrymarshallcom